Yoga Business Essentials

Welcome to our course designed exclusively for yoga teachers who aspire to elevate their passion into a thriving business venture. In this course, we'll delve into the essence of what it takes to transform your yoga practice into a successful enterprise.

Welcome to my personal journey of entrepreneurship. I'm sharing my story of how I took a leap of faith, leaving behind job security at 27 to pursue my passion for yoga and business. From humble beginnings working in burger vans to navigating the complexities of starting and growing a successful business, I've faced challenges, setbacks, and moments of doubt. But through resilience, determination, and unwavering belief in my vision, I've transformed adversity into opportunity.

In this module, we'll cover the fundamental steps necessary for establishing a robust legal and financial framework for your business. By the end of this module, you'll be equipped with the knowledge and tools to establish a solid legal and financial foundation for your business, ensuring its long-term success and sustainability.

We dissect the crucial decision between choosing to operate as a sole trader or forming a limited liability entity. By weighing the pros and cons of both options, you'll be empowered to make an informed choice that aligns with your business goals and aspirations.

From understanding basic accounting principles to implementing effective bookkeeping practices, we cover the foundational elements necessary for financial success. You'll learn how to maintain accurate financial records, track income and expenses, and prepare essential financial statements.

We cover the intricate world of tax obligations for small businesses, providing invaluable insights and practical guidance to navigate this complex terrain. From understanding your tax obligations as a business owner to identifying potential deductions and credits, we cover essential topics to ensure compliance and minimise tax liabilities.

We discuss critical aspects of business protection, including liability, insurance, and data protection, to safeguard your venture against potential risks and legal challenges.

In this module, we're diving into the realm of creating an impactful online presence. In today's digital age, establishing a strong presence on the internet is essential for reaching and engaging with your audience effectively. We'll explore key strategies for building an engaging website that showcases your brand and offerings, setting the stage for online success.

We look into the essential steps to building an impactful website that effectively communicates your brand, services, and values. A well-designed website serves as the cornerstone of your online presence, attracting and engaging visitors while converting them into clients or customers. We will cover key elements such as user-friendly design, compelling content, and strategic functionality to ensure your website leaves a lasting impression.

We explore the importance and strategies of collecting personal email addresses and domains. Having a direct line of communication with your audience through their personal email addresses allows for more personalised and targeted marketing efforts.

In this lesson, we dive into the strategies and techniques for effective lead capture, which is crucial for growing your client base and business. We'll discuss various methods such as using engaging forms, offering valuable incentives, and optimising landing pages to maximise lead generation and ensure a steady stream of potential clients.

You'll learn how to create engaging content and leverage Instagram Reels to increase visibility and engagement. This segment will equip you with the tools and strategies to make the most of Instagram as a key component of your online presence.

I’ve decided to allocate the whole of Module 5 to an exploration of how individuals can not only identify and acknowledge imposter syndrome but also instigate meaningful change and overcome its challenges. We’ll learn to cultivate self-compassion and resilience, practicing kindness and understanding towards yourself as you navigate the ups and downs of entrepreneurship.

In this segment, we tackle the challenge of overcoming self-doubt—a feeling that can often hold you back from reaching your potential. You’ll gain insights into how to recognise and address self-doubt so it no longer limits you. This knowledge will empower you to approach challenges with a renewed sense of belief in yourself and your potential.

We delve into the concept of imposter syndrome. You'll learn to identify the signs of imposter syndrome and understand its impact on your personal and professional life. We will explore effective strategies to overcome these feelings, including reframing negative thoughts, embracing your achievements, and seeking support from peers and mentors.

You'll explore the underlying reasons behind why we put off tasks and how it affects productivity and goal achievement. We will provide practical techniques to overcome procrastination, such as breaking tasks into smaller steps, setting clear deadlines, and using time management tools.

We explore the power of positive affirmations. You'll learn how to harness the influence of positive thinking and self-talk to boost your confidence and motivation. By regularly practicing positive affirmations, you can reshape your mindset, overcome self-limiting beliefs, and maintain a positive outlook that supports your growth and success.

This module will guide you through various crucial topics, including working in studio spaces or gyms, pricing your classes, predicting quiet months, and getting comfortable with handling money. We'll explore how to negotiate with studios and gyms to find the best working arrangements and help you set competitive yet fair prices for your classes. Additionally, you'll learn strategies for anticipating and managing quieter periods, ensuring you can maintain a steady income throughout the year.

We explore the decision of whether to work for yourself or in a gym. You'll learn about the pros and cons of each path, including considerations like flexibility, financial stability, and personal growth. By understanding the benefits and challenges of both options, you can make an informed decision that aligns with your career goals and lifestyle preferences.

In this lesson, we delve into the strategies for structuring your yoga classes effectively. You'll learn about organising your classes into monthly blocks and scheduling optimal class times. We discuss the benefits of a well-structured class schedule, including increased student retention, improved learning outcomes, and streamlined class planning.

We focus on the financial aspects of running a yoga business. You’ll learn how to get comfortable with charging for your services, setting the right prices, and knowing when and how to raise your rates. We discuss the importance of valuing your time and expertise, overcoming the discomfort around money, and adopting a healthy mindset towards earning. You’ll ensure that your business is both sustainable and profitable.

We delve into the essential responsibilities that go beyond yoga instruction. We explore how to effectively manage administrative tasks like scheduling, client communication, and email management. By understanding the importance of setting aside dedicated time for these duties, you'll learn practical strategies to maintain organisation and efficiency in your teaching business.

Throughout this module, we'll uncover the tools and techniques necessary to showcase our offerings and attract the attention of potential students. Get ready to elevate your yoga business to new heights through strategic marketing endeavours. By the end of this module, you'll have the confidence and skills to effectively market your yoga classes, ensuring that your passion reaches and inspires the students who need it most.

In this lesson, we delve into the fundamentals of marketing for running a successful yoga business. You'll learn what marketing truly entails and how to create compelling content that resonates with your target audience. We cover essential strategies for promoting your classes.

We dive into the three pillars of marketing essential for running a successful yoga business: acquisition, conversion, and retention. We'll discuss simple and effective strategies for each pillar, showing you how to grow your student base, increase class participation, and build long-term loyalty.

In this lesson, we delve into the fundamentals of understanding and utilising a sales funnel to run a successful yoga business. You'll learn what a sales funnel is and how to create one that guides potential students from initial interest to committed practice.

We explore the psychology behind why people choose to buy and how you can apply this understanding to your yoga business. You'll learn about the key factors that influence purchasing decisions, such as trust, emotion, and perceived value. We discuss strategies to build strong connections with potential students, create compelling offers, and address common barriers to buying.

As entrepreneurs, we are often so focused on building and growing our businesses that we neglect our own well-being. However, taking care of ourselves is essential for long-term success and fulfilment. In this module, we'll explore various strategies and practices that can help us prioritise self-care amidst the demands of entrepreneurship.

In this lesson, we focus on preventing burnout by providing insights and practical strategies. We cover techniques for managing stress, balancing work with personal life, and maintaining a healthy mindset. This guidance helps you stay energised and motivated as you grow your business.

In this lesson, we emphasise the importance of self-practice and continuous learning. We explore ways to integrate regular personal practice into your routine and highlight the benefits of ongoing education and skill development.

As you complete the course, we'll review everything you've learned and celebrate your accomplishments.