Build a lucrative yoga business: Your path to profit and purpose
If your passion is sharing wellbeing with the world, but you're uncertain about the business aspects of working for yourself, we've got you covered. We lead both novice and established wellbeing business owners through the journey of creating a lucrative business, simplifying each step toward financial freedom.
Welcome to The Business of Wellness
Full money back guarantee
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Full money back guarantee •
If you are not satisfied with our course, we will refund you the full amount. T&C’s apply
Business simplified
Our course is tailored for entrepreneurs in the wellbeing space, without a business or marketing background. We break down the complexities of managing your business in a supportive and approachable way. If you’re feeling overwhelmed, struggling financially, or finding it hard to share your passion without the stress of making ends meet, we're here to guide you.
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![Person sitting on a white bed using a silver laptop with a black keyboard.]()
Module 1: Your foundation
In this module:
- Why defining your focus can make a real difference in your business.
- Get clear on your target audience
- Establish the specific problems you can solve for them,
- How this helps you attract customers who genuinely resonate with your offering.
- Help you define your mission and values, your “why” behind your business.
- By the end of this module, you’ll have a stronger foundation to attract the right people and create a business that aligns with your vision.
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![Businesswoman working at a desk with financial documents, using a calculator, and holding a pen.]()
Module 2: The legal stuff
In this module:
- We’ll focus on building a strong legal and financial foundation for your business.
- Set up the right structures that save you a lot of stress later and ensure your business runs smoothly.
- Help you understanding basic legal requirements like insurance to managing finances.
- We’ll break everything down step by step.
- Explore ways to make your business more sustainable long-term.
- By the end of this module, you’ll feel more confident in navigating the legal and financial side of your business, giving you the security and clarity to focus on doing what you love.
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![A person's hands taking notes on a pink sticky note with a planner on a white desk, surrounded by a laptop, pink earphones, and a notepad.]()
Module 3: Running your business
In this module:
- We’ll tackle keeping a consistent income year-round.
-How to avoid the quieter periods, like holiday seasons, which can feel stressful and unpredictable.
- You’ll learn how to set up pricing plans or packages
- How to find working arrangements that align with your goals and lifestyle.
- We’ll also explore how to price your offerings competitively yet fairly, ensuring your work reflects the value you bring to your customers.
- By the end of this module, you’ll have a clear pricing structure and a plan to make a sustainable income all year around
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![A young woman with shoulder-length dark hair sitting on a black chair near a large window outdoors, wearing a white t-shirt and shorts, with her legs pulled up to her chest, looking out at the cityscape.]()
Module 4: Imposter syndrome
In this module:
- We’ll tackle imposter syndrome
- We’ll focus on identifying those self-doubts and learning how to address them in ways that create real, lasting change.
- You’ll discover tools to build self-compassion and resilience, helping you approach challenges.
- By the end of this module, you will be able to guide yourself through navigating the ups and downs of entrepreneurship with more confidence, so you can move forward feeling capable and worthy of the success you’re building.
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![Instagram profile page for kwcyoga with a grid of 15 videos and images of women practicing yoga indoors and outdoors.]()
Module 5: Creating your online presence
In this module:
- We’ll dive into websites and content creation to help you establish a strong and impactful online presence.
- First impression of your website
- We’ll cover how to make it engaging, professional, and true to your brand.
-We’ll also explore strategies for creating content that highlights your offerings and connects with your audience, whether it’s through blog posts, videos, or social media.
- By the end of this module, you’ll have the tools to build an online space that not only reflects your unique style but also attracts and inspires the right customers.
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![Computer screen showing Gmail inbox with unread email highlighted, menu options, and search bar.]()
Module 6: Marketing
In this module:
- We’re going to break marketing down into simple, actionable steps to help you grow your business.
- We’ll explore three key areas: acquisition, conversion, and retention.
- We’ll also dive into the psychology of buying, understanding what motivates people to make decisions and how you can use that knowledge to connect with your audience.
- By the end of this module, You’ll have a clear plan for addressing your customers needs, you’ll know how to create trust, and make your clients experience feel seamless, you’ll learn how to create a journey that resonates with potential clients and inspires them to commit.
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![A woman sitting on a bed stretching with arms raised, wearing a gray tank top and white shorts, in a bright room with large windows.]()
Module 7: Looking after yourself:
In this module:
- Energy management
- How staying healthy and balanced is key to long-term success and fulfilment.
- We’ll explore practical strategies to help you prioritise self-care, even amidst the constant demands of running a business.
- We’ll look at ways to manage stress, create sustainable routines, and ensure you’re recharging both mentally and physically.
- By the end of this module, you’ll have learnt how to take better care of yourself, you’ll not only feel more energised and focused but also enhance your ability to show up fully for your business. Remember, you are your most valuable asset, and investing in your well-being is a direct investment in your success.
Upcoming events
Check out the last of our free community workshops to support you and your growing business. Sign up for our online events and experience the power of connection, accountability, and community.
Join Alex and Katrina on this Sunday morning workshop.
Let’s talk about how Imposter Syndrome, a common feeling among female business owners, blocks your ability to make sales.
Where: Online
When: Sunday 24th May 2026
Time: 10-11am
Host: Alex Howarth & Katrina Crossley
What to expect: A deeper understanding of why we feel imposter syndrome, what’s actually happening. Understanding of sales and nailing down exactly what sales looks like in your business. How to overcome the blocks you feel hold your business back.
What you need: A journal and pen (if you’re a note taker), your favourite drink, a cosy corner and an hour to yourself.
WHEN - SUNDAY 28TH JUNE 2026
TIME - 10-11AM
WHERE - ONLINE
WHO FOR - SMALL BUSINESS OWNERS WANTING GROW AN AUTHENTIC SOCIAL MEDIA PRESENCE
YOUR HOSTS - KATRINA CROSSLEY & ALEX HOWARTH
WHAT TO EXPECT -
During this workshop we’ll be covering the common social media myths and pitfalls.
You’ll come away knowing how best to show up as your authentic voice online and why this is going to have the biggest impact on your audience.
We’ll talk about sales and marketing and the motivation behind your social media and how to take it from something toxic to something you want to show up for.
This course is a comprehensive guide, organised into 7 detailed modules. We cover everything from laying the groundwork for your brand and mastering the legal aspects of running a business, to establishing a strong online presence and creating engaging content. You'll also learn essential marketing strategies, financial management, and how to build lasting client relationships. By the end, you’ll have all the tools and knowledge you need to build a profitable and sustainable business.
What you’ll receive
Success is waiting
Wellbeing is among one of the highest-paying professions in the modern world, yet too many practitioners face financial struggles.
As a wellbeing business owner, you are passionate about what you offer and deliver to your audience, but maybe you lack the business acumen or resources to translate that passion into financial success. Our mission is to bridge that gap.
We provide comprehensive support and guidance, empowering wellbeing practitioners to maximise their earning potential.
From business strategies and marketing techniques to financial management and client retention, we help you navigate the challenges of the industry so you can thrive both spiritually and financially.
You’re notalone
Once a month, we host live coaching calls designed to support your growth and development as a wellbeing practitioner and business owner.
This call is a dedicated time to chat, share insights, and address any challenges you may be facing in your business. This interactive session allows for meaningful discussions and problem-solving in a supportive community environment.
With our accountability system in place, you will have the ongoing support and encouragement needed to stay focused, committed, and motivated throughout your journey.
Community access is free for 12 months for every course member, or £15 per month for non-members.
Real teachers, real reviews.
Frequently asked questions
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This course is designed for all wellbeing practitioners and small business owners, the entrepreneurs and the inspired creator.
If you’re yet to established a successful business. This is perfect for those looking to gain the knowledge and confidence needed to run a thriving and profitable business.
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The course consists of 7 modules, which cover a range of topics including business setup, marketing strategies, client management, legal and financial considerations, pricing structures, instagram, website building and personal development. Each module is packed with information and actionable tasks designed to equip you with the knowledge and skills needed to successfully run a wellbeing business.
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Yes, the course is entirely self-paced. You can progress through the modules at your own speed, allowing you to balance your learning with your personal and professional commitments.
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Once you enrol in the course, you will have lifetime access to all course materials, including any updates or new content added in the future, and 12 months access to the community page.
This allows you to learn at your own pace and revisit the materials whenever needed.
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You will have access to monthly live coaching calls, a supportive community of fellow business owners, and ongoing email support.
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Yes, you can! The principles of running a successful business are the same regardless of location.
But please be aware there are rules and regulations in each country and it is your responsibility to check.